Dolce & Gabbana - That 'China' Ad

This week the Luxembourg-based luxury haute couture fashion house of Dolce & Gabbana got into some trouble with a marketing campaign they were running in China.

The story is that 'the Chinese' (I'm not sure who this - the Han, the Sung in Hong Kong who hate the Han... the Mongolian Yuan... Who, exactly?) forced Dolce & Gabbana to pull all their ads and halt their luxury store promotions. In fact it appears that they are going to pull out of China altogether.

Among the really rich people this is the famous
'Lemon Dress' by another fashion house, but
who was allowed to buy in the D&G fabric
according to their own custom print requirements

The particular video advert in question is one in which a Chinese model in a typical 'dressed-up Chinese dress and hair and make-up style, is attempting to use chopsticks to eat pizza and various other Italia things - and she has no clue how to use chopsticks. So this has become 'racist' and 'offensive' and behind the scenes the Chinese government itself is messing around in the affair and pushing the narrative of the Chinese being 'offended.'

So here's the part that no one will tell you...

Dolce & Gabbana are famous in Europe for their silk fabrics - and they specialize as a design house, in colored print silks of flowers or fruit. They also own a set of extremely high-tech industrial micro-printing machines that are completely unique in the world and they have several patented technologies inside them to do with ink and dye application processes and there are other crucial aspects that are industrial trade secrets to do with how they are able to create extremely fine borders between the colors and how they are able to apply up to fifteen separate colors in one run of the fabric printing process. Nobody anywhere can produce the fineness of the end-product and those who get close are using colored yarn techniques prior to weaving and consequently, they have very limited scope to change designs after the fabric is already woven, and they can only get between four and six different colors into the pattern.

The Chinese government is very pissed they have never been able to crack the proprietary techniques and nor have they been able to buy out or bribe any of the key people at D&H although they have tried many times.

This is a famous Dolce & Gabbana 'in-house' design
known as 'the Tulip' pattern.

The politburo and elite of the Chinese government is fully convinced about a Chinese communist party philosophy that says that by 2040 they will have the leading nation in the world, as well as the most powerful. They think they are going to culturally dominate the world at that time.

Good luck to them. They must know some kind of history of the human race that none of the rest of us have ever seen before.

The Chinese are actually going to dominate art and culture, you see...

That means that all of their stuff will be better than any of anyone else's.

LOL