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Monday, 21 September 2015

Words In A Lambic

Lambic is a Belgian beer made as the result of fermentation through wild yeasts. Lambo, of course, is the vehicle that I suggest I wanted to know what conversations went on inside of...

How about this?

"What's the best beer in the world, Salim?"

"Oh, I don't know. I don't drink beer."
"Westvleteren" - a most euphonious name

Okay. There you go, that's the Dubai kids in London in their Lambos.

And now, my friend Chopper Mahoney from 'Destination Materialism:'

"What's the best beer in the world, Stuey?"

"Westvleteren."

This week, or next week or around now, anyway - the 'world's best beer' title is going to be given to the Belgian Trappist Monks who make the small supply of 'Westvleteren XII.' 

Now here's the best CEO of an global beer company - ABinbev (formally Anheuser-Busch) - the Brazilian, Carlos Brito. There's his pic there.
Carlos Brito, certainly one of the world's leading
industrialists and CEO's.

Let's get something straight, these big corporations do know how to make beer. That's just a fact - their beers are consistent and pretty good, and some are great. Heineken, AB, all these people make great products, no question.

But the thing is, neither can the good muslim indulge in a beer handmade by Trappist monks, nor can they shoot an infidel with the latest Crusader rifle smeared with bacon oil, and neither can any modern era industrialist understand why Trappist monks make good beer. And believe me, they do make good beer! One of my absolute favorites is the abbey-beer Leffe, which is a brand owned by ABinbev today.

"Stuey -"

"Yes, Chops."
The inside of a Lamborghini

"Don't you think it's a bit perverse, that these Trappist monks dedicate their whole lives to making beer for the likes of you and me?"

"Well. no, Chops. I feel blessed each time I drink the stuff. I derive a lot of pleasure from their beer. It makes me happy. And as you know, Stu, any place that is inaccessible to the public, means that there, there is something of enormous value, which the inhabitants desire to keep secret from everybody else...

"On the other, Chops, it might be perverse and that is the very reason the stuff keeps getting acclaimed as the 'world's best beer,' because the rich folk just have to take nasty pokes at the rest of us all the time, seems to me." 

...said Stewart, as he pushed his foot down hard on the accelerator, knocking the undercarriage loudly against the poorly-maintained plebeian thru-way. 

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