The Theory Of Love is the title of a video short made by a very talented advertising guy. He's obviously a film director himself and I think, he is also a musician. This is not rare, particularly in Europe - I think, if you recall Dieter Meier who had a number of music hits, his first love was filmmaking, and in the end, he became a noted designer - industrial design/fashion design/art design... And I'm pretty sure he was responsible for some motoring inventions too.
Dieter Meier was certainly one of the more internationally prominent creative people of this ilk but in Europe, as I say, the thing is not uncommon there.
Here's Martin Harth's 'The Theory Of Love:'
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