For me it's an intriguing advert series because it provides us with three different visions of what the future world might be like.
We're all myxo-Asiatic in the future |
These envisaged worlds are fairly ordinary really, in terms of present-day imaginings - it's been a while since the world was able to call upon the creative resources of genius of the power and ability of say, what a Philip K. Dick possessed, or even the still living Syd Mead for that matter.
For some reason we have entered into a ridiculously conservative, rather 'ordinaire' era in which the brain-power of the entertainment world seems not to have been able to step much farther afield than the usual, superficially hi-tech, yet underlying decayed city vision, or the automated, glass-and-aluminium megalithic structured Urban Polis, with its implied totalitarian lifestyle. And the third of the standard 'visions,' is the so-called 'retro futuristic' one.
Yet all the same, there is a certain jaunt in the Remy Cognac envisioning, which gives one the feeling that there may be a dimension of these visions being hinted at which bears further considering: and that is the factor of the moral dimension.
Today we are about to more completely enter into the phase of our history in which a certain amount of social isolation is wise. If we 'have wealth' then ordinarily, as moral people, we look to share it with our immediate society - but what is that? What is 'our immediate society?' And what might it consist of in the near future?
Could I, for instance, select from a virtual rack of programmed 'personalities and characteristics,' a digital form of pseudo-human intelligence, and install this into my internet-of-things, and be surrounded by a super advanced form of 'SIRI?'
The paving stones are very Frank Lloyd Wright... |
Could I, would it be possible, for me to install the tiny digital device into some implant bay or semi-permanent 'wearable computer' on a companion, and have them suddenly behave and talk and 'be' the personality and character that is 'written' into the digital memory device?
Epiphany! They become a full, complete, charming, intelligent, knowledgeable, entertaining character from out of a movie or other fabricated narrative - such as the Celebrity Magazines?!
Epiphany means a sudden realization or revelation.
The future is nearly here, and anything is possible...