Every single
day I’m tempted to turn around and suddenly make one of these posts a total
tour de force for you. Not yet though, not quite just yet.
The great
Gary Vaynerchuk says the most common belief about the age of the Internet is
that ‘all content is free.’ And he goes on to say though that the belief is
slightly mistaken; he believes we are living in the ‘Age of Thank You.’ An
interesting thought. He means it’s important to thank the money that actually
flows anywhere! He’s right of course.
I'm not saying where this is -
it is not Domaine Romanee-Conti
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You won’t
remember now but several years ago I suggested people buy Domaine de la
Romanee-Conti bottles of wine – don’t know why they were so relatively inexpensive
then, they certainly were the best of the Burgundies then and they still are
now. If you were able to get them –and these were odd lots, incomplete cases –
but the prices of some of them have gone up over hundredfold. $200 to $20,000+!
I think in
investing it is most important to understand - or at least to try to comprehend
the mindsets of the people in your market, the mentality of the people around
you, even the mindsets of those who appear to be the erstwhile leaders of
everything. I must confess I have never seen so much rubbish paraded around as political
leadership, banking or economics and finance genius, producing and directing
talent in Hollywood... All sorts of things where the identities entertain us with
their fantasies – certainly journalism and editorial content in the flagship
press carriers. What is going on? Is this the end? A kind of post-industrial, neo-Gothic
terminal decadence.
Amazingly I
noticed some fairly heavy-duty press machines start to repeat some folklore I
had personally been spreading around about how many truly wealthy people there
are in the world – they are all gravitating to this mythical figure of around ‘30,000.’
Western super-rich people. That isn’t
right; that is tongue-in-cheek stuff about the numbers of clients of the
biggest tax-dodgers in Switzerland and Luxembourg and so on. The true figure is
more likely around 80,000. But it isn’t more than that.
The DRC
Montrachet is produced at around 250 cases a year, the Conti about 450. If all
the rich folk wanted to buy a case each – well they simply couldn’t. And there
is a huge error buffer if the folklore about who has the wealth is incorrect in
any event.
So can you ‘see’
the mindset of the people in your own market?
I mean right
now, and also how the passage of a few months will alter their behaviour?
People are
saying the wealthy are running out of things to buy.
I don’t care
what you say though, the rich do NOT all own DRC; it isn’t mathematically
possible. The fact is, you can be as rich as you like in cash, but unless you know
what actually exists, you only THINK you own it all!
Here is
something that exists – an Australian EDM singer with some Asiatic ancestry
there somewhere. And a really great
singer at that: