Where The Light Shines Brightest

Every single day I’m tempted to turn around and suddenly make one of these posts a total tour de force for you. Not yet though, not quite just yet.

The great Gary Vaynerchuk says the most common belief about the age of the Internet is that ‘all content is free.’ And he goes on to say though that the belief is slightly mistaken; he believes we are living in the ‘Age of Thank You.’ An interesting thought. He means it’s important to thank the money that actually flows anywhere! He’s right of course.

I'm not saying where this is -

it is not Domaine Romanee-Conti

You won’t remember now but several years ago I suggested people buy Domaine de la Romanee-Conti bottles of wine – don’t know why they were so relatively inexpensive then, they certainly were the best of the Burgundies then and they still are now. If you were able to get them –and these were odd lots, incomplete cases – but the prices of some of them have gone up over hundredfold. $200 to $20,000+!

I think in investing it is most important to understand - or at least to try to comprehend the mindsets of the people in your market, the mentality of the people around you, even the mindsets of those who appear to be the erstwhile leaders of everything. I must confess I have never seen so much rubbish paraded around as political leadership, banking or economics and finance genius, producing and directing talent in Hollywood... All sorts of things where the identities entertain us with their fantasies – certainly journalism and editorial content in the flagship press carriers. What is going on? Is this the end? A kind of post-industrial, neo-Gothic terminal decadence.

Amazingly I noticed some fairly heavy-duty press machines start to repeat some folklore I had personally been spreading around about how many truly wealthy people there are in the world – they are all gravitating to this mythical figure of around ‘30,000.’ Western super-rich people. That isn’t right; that is tongue-in-cheek stuff about the numbers of clients of the biggest tax-dodgers in Switzerland and Luxembourg and so on. The true figure is more likely around 80,000. But it isn’t more than that.

The DRC Montrachet is produced at around 250 cases a year, the Conti about 450. If all the rich folk wanted to buy a case each – well they simply couldn’t. And there is a huge error buffer if the folklore about who has the wealth is incorrect in any event.

So can you ‘see’ the mindset of the people in your own market?

I mean right now, and also how the passage of a few months will alter their behaviour?

People are saying the wealthy are running out of things to buy.

I don’t care what you say though, the rich do NOT all own DRC; it isn’t mathematically possible. The fact is, you can be as rich as you like in cash, but unless you know what actually exists, you only THINK you own it all!

Here is something that exists – an Australian EDM singer with some Asiatic ancestry there somewhere.  And a really great singer at that: