Pantone Color Of The Year

Pantone, as you know, is a corporation - an American corporation - that is highly specialized in color technology and 'color matching,' and these pursuits and the technical and industrial know-how that belongs to the corporation, allows for important developments in paint manufacture, and application of dyes, paint and color processes to things like cars and print material, design and many other endeavors.

In modern movies and entertainment and marketing, Pantone has had a major influence over the years and has always been used especially by Hollywood film directors and movie production designers.

Production design publicity photo - Casino Royale 2006
...for Pantone color of the year 2008 'Blue Iris.' Which is a kind of
a Palladium or Florentine Iris purple.

And, that is not necessarily true any longer.

There are some major artists whose producers still go by these standards - for instance Katy Perry and her production team are very obviously adherents to them.

Pantone to some extent, is an utterly weird corporation - because they have somehow managed to commercialize what is essentially a set of human 'mind tools,' and an underlying belief in 'philosophy' in a very genuine definition of the word.

Pantone each year comes up with a declaration of a Pantone color, which expresses the obtaining zeitgeist.

So if I just keep punching on the 'Bond' example again for this article, we will see this year, a radical abandoning of classical ideas like Pantone color matching within the production values - along with the abandoning of other fundamentals inside the franchise itself.

My outlook on the Bond franchise specifically, is that Martin Campbell was the last director with any professional idea of movie production quality in that franchise, and even he must have had enormous pressure against him when he was making the movie because you can see the elements where his hand and eye constructed the frames and the 'movement' in the scenes, and where someone was clearly overriding him.

Anyway... This year, 2020, the Pantone color of the year is 'Classic Blue.'

Officially, Pantone has said that color 'has always been an integral part of how a culture expresses the attitudes and emotions of the time.'

I use 'Classic Blue' inside the story text of the 'Q Disclosure - Rainbow Bombs' book.

...Just saying. It's in the part where the Los Angeles celebrity's house gets blown up. And you will note the technical opposite tone - which is Mandarin Orange.

Also, just sayin'.

Well, not really just saying because in the next few articles I will be diving in (that's the phrase they love to use on YT now) ...diving in deeply, to find and then lay our intellectual hands onto some amazing concepts about optics and the philosophy of optics as espoused by Al-Farabi, and Platon, and others.