Juxtaposition

A Latin word, from 'iuxta' and 'iungo.' 'Near' and 'joined.'

The juxtaposition of 'beauty.'

Different from the commonplace and fallacious 'argument by association' that we see all too many people in the popular media indulge themselves in, and - dare I say - politicians do it too.

A juxtaposition quickly shows up two contrasting things because of their very nearness, which allows the mind to perceive in one scan, the contrasting qualities.

Two things may at the same time be 'beautiful,' but yet in totally different ways, which I suppose underscores the need to always be careful when using the word 'beauty' and to make sure people are sharing the same definitions when discussing anything in terms of its 'beauty.'

Tom Carson's Serrat Shiraz wins
'Wine Of The Year.'

Today the Australian Wine Expert James Halliday declared his 2015/6 Australian Wine Of The Year, giving it to a Yarra Valley (Victoria) boutique wine - Tom Carson's Serrat Shiraz Viognier, a wine going for the retail price of $40 Australian per bottle, compared with the wine which ran second, the Penfolds Hermitage, at $900 a bottle. 

Some time ago I talked about another Yarra Valley label - the Yarra Ridge Late Harvest Semillon - which I may have said along the lines, something like 'that you would be hard pressed to get anything from France in the modern era anywhere near as good at fifty times the price.'

Or something extreme like that.

Tom Carson is an expert winemaker who took out the Jimmy Watson Gold Medal (for wines) when it was first ever run. But Carson is a tiny, virtually hobby winemaker and his Shiraz Viognier hardly runs to 200 bottles per vintage. 

In a world today where you can visually 'see' that all of the huge prestige and luxury product brand owners are dying a quick death across the whole globe - Louis Vuitton made a colossal mistake going after the Japanese luxury buyer (there isn't one), and thereby alienating the China luxury market, and in any case, the China market hit its own wall just now, and the Germans have no idea about luxury anyway in spite of their sense of quality control - in all practical reality none of the new money billionaires have a single clue about luxury and beauty and quality. That's just a fact. And the pricing tells the tale of the tape in that regard.

You will buy superb luxury for $40.

And you needn't seek out specifically, Tom Carson's products either, necessarily. The Hunter Valley in New South Wales possesses as good wine products. And it is a fact that the oldest still-being-made Port Wine in the world is in South Australia and it is easily one of the most luxurious wines in the world. 

And modern can be beautiful too -
but you have to have a mind to 'get' it.

People, of course, seek to make money by buying something at a relatively low price and then selling it for a much higher price when the market realizes the quality of the item, whatever it is. But the market might never do that for you, even when you buy something of great intrinsic substance. It used to be the case, that the 'financialization' of something - an asset - eliminated the 'aficionado' aspect wherein only those in the know be aware of the true value of a particular 'aficionado' type of thing; information became mobile and fluid and dispersed, and the dollar denominator was easy to grasp as the reflector of something's actual worth.

But when you give money out to idiots, it changes all of that. And we go back to the secretive, whispered, aficionado world of wealth and luxury. Beauty is 'in the eye of the beholder,' but not the intelligent owner - there, it has a standard to meet.