Jay-Z Crowds Out The 'Luxury' Market

There has been a massive pull-back in the expenditure the big connected boards are making in the 'luxury market' scene - we saw how a few months ago Rolex drastically cut back their annual output of watches down to an anemic 600,000 pieces, and this has been followed up across the whole luxury brand vista, with advertisers pulling out of sponsoring big events, pulling out their money from television networks with respect to the annual commercial time 'buys.'

DJ Khaled backs D'usse Cognac, a 'Jay-Z' brand
...Happens to be a very good cognac, by the way.

There is a roaring whisper about the Shanghai/Beijing luxury market as well, which bodes ill for everyone in the rest of the world.

There will be a few excuses made to do with the uncertainty of 'Brexit' but the message we need to take is about underlying problems with a lack of purchasing interest by the so-called affluent consumer class.

It has long been an aphorism among chief executives who operate in the luxury market space that the consumer spend is tied closely to the Wall Street Index on general equities.

And so, on the surface of things you would not expect senior executives and the luxury manufacturing leaders to be making the kinds of investing decisions that they currently are making.

D'usse Cognac - pronounced 'dusay...'

What do they know or suspect that the rest of us do not know about or 'feel...?'

Nothing. They have no clue.

Period. And bank it.

For one thing, the subject they really have no clue about is actual 'luxury.'

Keiser Karl just passed away and he was pretty much the end of it all as far as genuine, authentic quality in design elements for the Western fashion world. David Tang passed not too long ago as well, so that was it for the old 'Empire Far East.' Lagerfeld's mother came from the old Paris 'Salon' world and the genuine wealthy Bohemian displaced aristocracy. Tang was sufficiently borderline close to the real China 'Tang' family of ancient times and ancient wealth and class...

I mean I appreciate that 'Bacardi' (a HUGE, global house) is still a family-owned business, but it is industrialized and megalithic - it makes play into the upper class's luxury consumable world, but to do so it has to go to small French estates and re-brand what those small houses have been making for decades and still make under their own names, and sell for vastly less.

So is it really true that because Jay-Z backs something all of a sudden that 600,000 'strong' list of rich people all goes and buys the 'up-branded' product at ten times the usual price?

God those rich people must be stupid. That's why they're rich; because they are stupid.

Huh?!!

This is an actual rum distillery, and only a tiny part
of the whole industrial plant and facility, which covers 100's of acres.