Modern Advertising And Marketing

...Just a quick passing note - April 1 is the day when some major countries of Europe adopted the 'Gregorian Calendar' from previously having used the Julian Calendar. This officially took place in 1583 for the first time counting one full year under that system.

The Julian Calendar itself is missing some forty-odd years from the prior Roman Calendar. Where did they go? LOL

Lots of politics going on which obscure what actually transpired - don't forget, dozens of Romans committed the assassination of Julius Caesar, and then, they all 'mysteriously' died... Augustus Caesar wrote, of course, just whatever he wanted to about the events and the events afterwards. And that is the 'history' of it all we have left to us today.

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It's been a long time since David Ogilvy (perhaps as long as whatever including another missing forty years...) penned the words designed for the advertising and marketing world: 'aim for the company of immortals.' 

Marketing is marketing, dude! It's important.

Today we might have to look at Brie Larson to attain an understanding of what an 'immortal' implies to Madison Avenue.

The reason I am talking about advertising and marketing is because I want to point out to you the difference between what someone knowledgeable in an industry may regard as 'the best' of something, and what if bought now could put on significant dollars into the future.

The three genuine best bottled perfumes or fragrances in the world today are the following:

Stefano Ricci SR8

Roja Dove Diaghilev

And Areej Le Dore Koh-i-Noor

Of the three, in terms of absurdly outstanding quality of ingredients and skillfulness of composition - the last one in that list, compared to its current price, should be worth thousands of dollars in years to come. But it might not get there because those people do not have the extravagant sense of advertising that would catapult it to the world stage the way it deserves. Yet, nevertheless, it is possible.