Synarome - What They Do

Nactis-Synarome is a French corporation that manufactures synthesized versions of organic molecules.

It is an old company, more than ninety years old in its current corporate form, in fact, and older still in earlier component corporate formations.

There is no such colored-Iris in reality...

Synarome - as it is more commonly referred to by industry insiders - operates as probably the largest commercial synthesizer of strictly organic-source flavors and fragrances; in other words, of compounds that originally came from nature -, natural compounds. This is distinct from modern industrial and commercial laboratories which create flavor chemicals or fragrance chemicals that, whilst they fall within the spectrum of molecules and compounds that can be 'sensed' by the human being at all - have in fact no real analog in nature. An example is the taste of certain artificial 'sweeteners' - they are factually not similar in taste to natural sugars at all, and neither are they 'created' along the molecular lines of natural sugar but are chemicals that fall along the spectrum of sensation in the human's sensory perceptions as 'not too sour/not too salty/not too bitter' and are picked up by the same areas of the tongue as sugars are - and therefore can be made to be accepted in the brain as falling in the category normally called 'sweet.'

Another example is various artificial aroma compounds said to be reminiscent to the human perception as what the color 'purple' might smell like. These are artificial scents and flavors used in children's candies often purporting to be 'grape-flavored.' They are in fact more closely related to compounds found in passion-flowers, than anything at all to do with real grapes.

Whether some of the artificial or synthesized products are pleasant or not may not be in question. The science of these man-made compounds has never taken into consideration new understandings of how such chemicals really work - knowledge of molecular electron chirality is only very recent to science. And yet there is already a substantial body of scientific work demonstrating how it is a factor in the human sensory process.

And so my larger point is that you can easily have many decades of 'false trails' in fact, that are built around redundant 'scientific' concepts - and these institutions whilst they could have commercial value, are also potentially so flawed that to rely on them as a kind of 'Biblical' version of some picture of 'truth' in any given field, brings with it the seeds of disaster.

A modern 'Russian cocktail' - made with synthesized colorant 

The preferred model of 'science' must always be a 'functionalistic' model, and not a political or ideological one - a thing is valuable to you when it actually functions to provide you with what you are seeking...

For years now we have been 'sold' on the notion that mere sense titillation is what we want and all we may ask for.

Most people today have been made so ignorant they do not even know what to call 'the real thing' in order that they can demand to have it - and I'm not talking about Coca Cola.