Dreams And Fables... And Sables...

I re-watched this week, a fairly recent interview with the diamond expert Chaim Even-Zohar, covering his thoughts on what the future could hold for De Beers in the hands of its new majority shareholder - Anglo American Group - and in the absence of people like Nicky Oppenheimer and Varda Shine. One of the things he said as an incidental aside, was that 'big corporations and big groups like to sit on a lot of money so that they can do the things they like best – which is to use the money to give them opportunities to buy things.'

Now that is an interesting remark, and it's certainly true about what companies like to do, but it is a standard strategy that applies only when the circumstances are standard also. Which they are not now.

The opportunity for profit, say in the trading of diamonds for example, where the average price per carat is arguably a structured one (let's not go into it too deeply right now) - that opportunity is a highly privileged one that is not necessarily going to be able to function in most economies over the history of Mankind. Government direct increases to Money Supply, and the effects of past eras of inflation, allow for much more simplistic attitudes to profit opportunity than is often credited by those looking at 'success stories' such as the De Beers' one. For instance, in hindsight, is it really the brilliance of De Beers original marketing campaigns – as economic folklore credits – that created demand at such elevated prices; or, is it more likely to have been the fact that there has been so much money surplus in the hands of high end consumers due to high circulation velocities, and vast increases in Money Supply throughout the period.

So let's go back: 20th century 'standard' profit opportunities are based around the idea that premiums can deliver you profits. You pay a premium to secure a position in the beneficial outcome of a market transaction (and scale it up to maximize the results, of course), and because everyone has easy access to vast amounts of money, whether as debt (velocity and inflation effects), or as reserve funds (during this period largely a Money Supply-side factor), if you buy 'right,' almost regardless of the premium, there is simply guaranteed to be a way up or out. It's easy to look like a product development, or a sales, or marketing genius.

But in this century, last century's standard approach cannot be applied wholesale and be made to function successfully. Money velocity and fiscal policy conditions are very different.

Velocity is catastrophically low - so buying a diamond, for example, might as well indeed be 'forever' that is if you ever intended to sell it again for cash at some point...!

All of this is not to say that the perceived value of diamonds is actually misplaced in principle – and many people want to say this kind of thing about diamonds although I personally do not. Diamonds can physically last a very long time requiring very little or no maintenance, and they hold a certain amount of liquid value over that very long time, and therefore they do represent a reasonable means of establishing a family legacy that can run over at least more than one or two generations. As a commercial business though, they rely on the availability of consumers with cash to spend.



Rubellite ring from Hardy Brothers Jewellers

Yet if I were to consider some form of legacy creation that was meant to run over the whole of two or more generations, personally I would be acquiring rubellite gemstones rather than too many diamonds. Rubellite, even by today's low money velocity standards, is not expensive in the market. But that is not to say that it won't ever be...

Marketing companies say that diamonds are incredibly valuable – and this alone is not going to undermine the fact that they continue to be exorbitantly priced. But if you want to actually have a ten or twenty carat top grade diamond, the average person is simply not going to be able to afford one. But you might be able to get a ten carat top grade rubellite gemstone, even one with an inclusion that actually looks like the famous fictional Pink Panther! I don't think there's many people that realize that certain minor inclusions are prized in rubellite, unlike inclusions in other gemstones. Yes, The Pink Panther is a fictional Hollywood tale about a large fictional diamond with an inclusion that looked like a pink panther. But no, the tale is not entirely mythical, but may have been based on Eastern legend about rubellite. Frankly, if I told you what I know about these legends, you might rush out and buy some rubellite right away, stick it next to an old Arabian oil lamp and start to rub it to warm it up.

But there's plenty of time. You will want to get a lot of quality rubellite stones at $200 a carat so that you will have a treasure trove of them to sell at $600 a carat.

Put it this way, if you bid along with Steinmetz's more-or-less own diamond agent for the Steinmetz pink at $1.6 million per carat, you are going to be waiting a hell of a long time to sell it at $3.2 million per carat, unless you were using your own money; a waste of time and money you would suppose...

But going from Even-Zohar's terrific book “From Minesite to Mistress” being able to sit drinking champagne among millionaires and have your expensive friend sporting a ten carat top grade rubellite cocktail ring on her gloved hand, is the stuff of legend not of myth.

 

 

Calvin J. Bear