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Wednesday 12 June 2013

Quirky People, Quirky Money

There's this quirky Australian songwriter and performer called Lisa Mitchell. She's still only young but she's been writing and performing for a long time now. Even today there are evidently still a few smart producers left in Australia and clearly these ones that work with her decided some time ago to be patient and wait for the superstar to arrive.
Lisa Mitchell's new song release 'Bless This Mess.'

Mitchell has always been a highly quirky songwriter, she's poetic rather than purely lyrical, and what she writes is not the kind of stuff you could say that you entirely expected from a pop song – and yet her material is commercial, having been used in quite a number of television video clips and product advertisements at a top professional level.

Jay-Z's 'Empire State of Mind' is a fine example of a commercial, professionally-made song that also works on many levels – except that it is also so over-produced that on one level it'll make you sick from a feeling of being manipulated into 'having to like it.' I kinda feel sorry for the artists involved – they give what seems to me a very forced performance; that they're trying extremely hard to convince even themselves to like what they are doing...

On the one hand the sales we are told Jay-Z's song made would underscore the value of its professionality. On the other hand, although the words in it say 'this town will inspire you,' it's doubtful that they will, as far as I'm concerned.

'Quirky' means employing a flourish or a twist that is not part of the normal action or behaviour that is expected.

Of course, you can be quirky and not deliver the goods though. And that's not a good thing.

Pink champagne cocktail is a
quirky little drink
In today's money world there is no 'professional/commercial/standard/conservative' way. All the 'standard' operators are making no money, and returning nothingspence to their shareholders, stakeholders, and investors. All the sovereign funds are getting a boilerplate, sponsored yield from a pressured taxpayer.
To make meaningful profits today, you will need to have a twist on the normal. You will need to distort the normal. But out of tiny little acorns great oak trees grow. So I guess I'm making a poor pun on 'quercus' the latin term for acorn, and relating the small and the unassuming and the quirky to something that is yet worth investing in patiently.
There is too much effort spent on the facade of what is 'normal' these days. Too much substance has gone missing from the normal 'commercial' product. I'd look for the quirky. 'Normal' does not like quirky, which means that quirky may still contain some substance. And that's just plain logical.

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