Immersive Luxury

Immersive luxury. That's the current catch-phrase in the big marketing houses who do Mercedes, BMW, and all the rest of that expensive middle class trash. I think an academic name of Gilles Laurent came up with some kind of study that claimed really wealthy people, when examined as to their lifestyles and habits, spent a lot of time – in other words, were immersed – using certain items and objects that could therefore more truly define the concept of 'luxury,' compared to many other commercial products that were generally, and probably incorrectly, also given the title of luxury products. I've scanned the study itself and think that it is terribly flawed, but that hasn't stopped the manufacturers of expensive stuff exploiting the academic cachet of the phrase 'immersive luxury.'

So, according to the researchers, food, music – and basically a lot of things commanding smaller dollars per unit – were not luxury items. What utter rubbish. It takes around 18 months to properly process a vanilla bean pod – not sure how much longer these idiots want you to immerse yourself in a luxury thing, but layering your mistress's french lace panties over half a dozen bourbon vanilla beans is decadent, and having her soak her tender pink feet in vanilla pod foot-baths will draw the vanilla essential oils up through the ascending bloodstream and help you correctly identify pussy in a masked party in a dark ballroom underneath a black satin-shrouded table on a dark night with only a few tea-lights showing the way to the ends of the obfuscated tunnels...

A vanilla bean is, I believe, in fact more expensive by weight than a new Mercedes... But it doesn't take a ridiculous sum to own the experience thereof, nor utilise the value therein.

A decent sweaty martini is a very great luxury between people who know each other well enough to have martinis together with.

Okay, I like the pink diamond in this pic, I find it a touch too middle-class Sino-design centric for my own absolute taste, but now, it is expensive, but I rather doubt anyone will be immersed in it so long that it would seem like an unhealthy obsession. But it is luxury! And so is the martini, the vanilla bean, Al Pacino's espresso, Cavalli's latest fragrance edp, and any number of things some of which may be had for small money by unit of. It isn't about money. Luxury is about quality, pleasure, and passion. And knowledge. A Paul Van Dyke album is extreme luxury. If you understand it.


Best,

J.