Composition In Design

Okay I have to admit my business has been doing rather well over the last several weeks and that is probably the main reason for the recent slow-up in postings here. It has also been interesting to see what levels of site visits are maintained when the posting rate changes.

The exact nature of business currently undertaken by my consultancy is still not able to be detailed, as it involves publicly listed corporations with direct implications for the related share prices. And such things are quite rare in these difficult economic times; well, when it comes to positive implications things are rare at the moment!

On less secretive matters though there is one area about which I could regale people long and hard on at the drop of a hat: design. Industrial design, creative design, production design – all kinds of design.

Like Karl Lagerfeld, I am not ashamed of superficiality when it comes to beauty. The superficial is important when the word is not being employed to merely convey 'shallow' or 'a facade.'

I think the great secret to the look of a design – and its intrinsic philosophical or intellectual implications – is in composition. Design composition comes from hard work, well-structured thinking, intelligent decisions. The word taste is used by people discussing art and design but the reality is a whole series of actions and choices and decisions that link functions and elements together.

Image composition is the secret to good photographs, and it is also true of any mechanical item where the function of that item is meant to be part of the lifestyle of the user of the item. The Germans like to have ze multi-funktional instrument, but then the market outside of other Germanic-minded people becomes limited if the product is stupidly ugly – but then a lot of producers make that mistake, not just the Germans!

Perfect composition creates greatness in design. Personally, I find the interior design elements of the new Mercedes SLS terribly flawed, and this detracts from the car's potential for greatness. It is true in any case, that many big corporate designers are stuck in the past – the SLS is a streamlined Dodge Viper look melded with the old original Mercedes Gullwing. Still it is visually appealing and that's what counts. It is not avant garde but why does it need to be if it looks modern and new, stylish and streamlined, and – beautiful.

Again, to quote Lagerfeld: 'a respectable appearance is sufficient to make people more interested in your soul.' I agree with him. A profoundly good and wise and wonderful person may certainly exist behind a rough or roughened exterior within a surrounding context of misfortune, accident, or privation. But I think the choice of the adjective 'respectable' is intelligent, and meaningful. And I have found that in business, in life, and especially in human personal relationships, a 'respectable' appearance will show you a person who will never let you down, but tiny little flaws in what they composed of their own appearance, will announce to you the virtual certainty of failures to come.

A person might show damage, material limitations, or even relative material poverty – but these are not flaws. Mitt Romney, on the other hand, is a person without visible damage, material limitations, or material poverty, and yet shows countless surface flaws to any student of human nature. You can judge a book by its cover. This book will have a substance seeking to make late middle age chic, an arrogance about who deserves to be wealthy, and a nature that fits easily into blue jeans. Some gun-slingers make their name though, by shooting people in the back. They're the ones who find it easy to smile all the time. They've never faced a real challenge or a fair fight in their lives. Watch a tyrant or a political brutalist: they're always smiling or at least being cocky. Am I right? That's not a respectable way to deal with other people. Give me a serious-looking guy. And always beware the Ides of March.

Best,
Calvin J. Bear